Attribution and incrementality: two different marketing questions
Understand attributed performance, experimental lift, and marketing mix modeling so budget decisions use the right evidence.
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Insights and white papers for governed data, analytics, AI, and commerce intelligence.
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Customer retention: turn repeat-purchase data into better decisions
Use cohorts, repeat-purchase timing, service evidence, and controlled tests to choose retention actions that support customer experience and commercial value.
Read insightGMROI: the retail measure that connects margin to inventory productivity
GMROI connects gross margin to inventory investment. Learn how to define it, interpret it, and use it in retail assortment, buying, and inventory decisions.
Read insightFrom marketplace data to profitable decisions
How Amazon Marketplace teams connect advertising, inventory, margin, Buy Box, stockout risk, and recommendations into profit-aware action.
Read insightProfit after Amazon: seeing true margin as a seller
Connect sales, fees, returns, reimbursements, and product costs into an explainable contribution view, with clear boundaries between estimates and finance actuals.
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